Berkshire Van Hire® Privacy Statement

Update 23/05/2018

Berkshire Van Hire® ("we' or "us" or "our") is committed to protecting your privacy.  Our Privacy Statement explains how we collect, use and protect information about you in the scenarios that are described in section 2 below. By taking any of the actions listed within that section, you agree that we may collect and use your information in the ways described in this privacy policy.

1. Who we are.

Berkshire Van Hire® is the trading name of a Limited Company.  Our mailing address is:

Near Shell Petrol Station
587 Basingstoke Road,
Reading, Berkshire,
RG2 0TA.

You can contact us by writing to this address or using the online contact form on the website.

2. What information we collect and why we collect it.

We will collect information from you if you:

3. What we use your information for.

We will use your personal information to provide a quote for booking a vehicle and to send you invoices or, where relevant, delivery information.  We may also contact you for feedback on your use of our products, services or our website.
We may use your personal data for internal purposes such as auditing, data analysis, and research to improve Berkshire Van Hire®  products, services, website, and customer communications. 
We may also use your information to send notifications to you regarding future discounts and advanced notice of holiday closures.  We only send out necessary  communications by email or post to customers who have opted in to receive such communications.  You may opt out at any time by visiting "My email preferences" and changing the preferences or by using the unsubscribe link in such communications.

4. Sharing your information

Except as outlined below, we do not disclose, sell or licence your personal information to any other person or party, whether for commercial purposes or other.  Your information is not available to any other user of the website.

  • Booking or enquiring to rent a vehicle; this will include your name, age, address, email address and telephone number.
  • Complete online forms (including contact requests); 
  • Contact us offline, for example by telephone, email or post;
  • Visit or browse our website, this will include information about your website visit using cookies or similar technologies (as described in section 5 below).

We share your information with third parties which supply services to us or which process information on our behalf.  Specifically, these third parties manage our servers; provide the postcode look-up service; process credit and debit card information.  These third parties may have incidental access to your information, but we ensure that they have appropriate policies to keep your information secure and do not use it for their own purposes.

We will also disclose your information to Statutory bodies, such as HMRC in relation the VAT records, or if we are required to by law.  We may disclose your information to enforcement authorities if they ask us to, or to a third party in the context of actual or threatened legal proceedings, provided we can do so without breaching data protection laws.

Your information is entered into our vehicle hire management software Prohire

5. Cookies and Traffic Data

Cookies are small text files which are transferred from our website and stored on your computer's hard drive.  They are widely used in order to help websites work, or work more efficiently, as well as to provide general usage information to the owners of the site. 

We keep a record of traffic data; page hits and page views which are logged automatically by our server, which includes your Internet Protocol (IP) address, we are not able to identify any individual from traffic data or site statistics. We also collect shopping basket items, shipping, and delivery addresses.

Standard Cookie

Cookie name: bvhfirstpage – Is used to identify incoming traffic from Google and Bing PPC adverts – no private data is kept the cookie is encrypted and does not include your ip address

Strictly necessary cookies


Microsoft ASP Session Management

Used by the webserver to maintain state between page impressions in a given session


Performance Tracking Cookies


This website uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computers hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google’s privacy policy here for further information .

Cookie Name: “_ga”

Google analytics          __utmx __utmxx _ga _gat      Used by Google Analytics       Controlled by vendor   

If you don’t want to be tracked please install this browser Add-on .

We use no other tracking cookies and would never share your data with any 3rd party companies.

Online Partner Cookies


We don’t use any online partner cookies. You can disable cookies, if you wish.  Most web browsers allow some control to restrict or block cookies.  However if you disable cookies you may find this affects your ability to use certain key parts of our website,

6. Storage of Information and its Security

We will keep your information secure by taking appropriate technical and organisational measures against its unauthorised or unlawful processing and against its accidental loss, destruction or damage. 
Our website is protected by SSL encryption.

7. Your information and your rights.


If you would like to see a copy of the information that we hold about you, you can contact us at 587 Basingstoke Road, Reading, Berkshire,RG2 0TA.   Under the legislation, you have a right 'to be forgotten' . If you wish to exercise this right, you should make the request in writing to the mailing address above and we will respond within the statutory time period.

8. Changes to our Privacy Statement

We may change our privacy policy from time to time. Any changes will be posted on this page.